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Branding Refresh

Challenge: Collaborate with stakeholders and external branding, UX, and UI consultants to strategize and deliver branding materials, ensuring consistent implementation across all platforms. Coordinate with teams to align goals and streamline asset delivery.

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Objectives:

  • Partner with consultants, stakeholders, and marketing teams to refine branding guidelines, assets, templates, and website/email wireframes.

  • Work with web and developer teams to present visual concepts and align art direction with brand standards.

  • Create and deliver assets such as icons, graphics, diagrams, product photos, and imagery for print, web, social media, and events.

Responsibilities

  • Lead design decisions and create branding assets for multiple platforms, ensuring alignment with brand strategy.

  • Guide teams in adhering to branding guidelines.

  • Oversee development of print and digital branding assets.

  • Manage DAM system and SharePoint for branding assets and product photography.

  • Ensure effective communication across teams for smooth design and development.

Contributions

Design Production: Visual elements that represent the brand including:

  • Branding Assets

  • Website Graphics

  • Custom Icons

  • Technical Diagrams

  • Product Photography 

  • Imagery

  • Print and Digital

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Roles:

  • Senior Graphic Designer

  • Art Direction

  • Brand Ambassador

  • Digital Asset Management (DAM)

  • Project Planning

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