The Challenge
Conduct a competitive analysis of flight booking processes.
Objectives:
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Identify competitors.
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Gather info on competitor offerings.
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Submit a report on opportunities and UX improvements.
Process
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Compared American airlines to competitors on revenue, safety, standing, and reviews.
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Documented experiences with three top airlines, from app download to booking.
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Compiled findings into a competitive analysis report.
Key Takeaways
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Examined industry practices, design patterns, and purchasing stages. Customer reviews contradicted assessments, showing no clear winners and biases.
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Concluded more insights and resources were needed for user interviews, summarized in the report.
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Presented a competitive benchmarking covering objectives, competitor strengths/weaknesses, airline research, and suggested actionable improvements.
