top of page

Corporate Branding

Challenge: Maxim Integrated's CEO tasked the marketing team with developing a strategy to drive financial growth and strengthen the company's presence in the B2B semiconductor market.

​

Objectives:

  • Develop a business strategy for growth and global rebranding.

  • Strengthen B2B semiconductor sector presence.

  • Collaborate with branding agencies to convey rebranded identity worldwide.

  • Communicate brand identity to employees, stakeholders, and the public.

Responsibilities

  • Collaborate with stakeholders and marketing/web teams on branding projects from concept to design production.

  • Collaborate on rebranding projects, ensuring adherence to strict milestones.

  • Collaborate in providing guidance on branding guidelines, acting as a brand ambassador.

  • Collaboratively demonstrate teamwork and project management skills to ensure project success.

Contributions

Design Production: Visual elements that represent the brand including:

  • Branding Assets

  • Campaigns

    • Product Marketing

    • Press Releases

    • Social Media Banners

  • Website Graphics

  • Employee Experience

  • Campus Wall Murals

  • Event Graphics

  • Digital and Print Production

​​

Roles:

  • Senior Graphic Designer

  • Branding Guidelines

  • Brand Ambassador

  • Digital Asset Management (DAM)

  • Marketing Workflows

  • Project Planning

​

bottom of page