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01: Marvell Technology, Inc.

Marvell Technology is a global semiconductor company that designs, develops, and sells advanced integrated circuits used in data storage, networking, and mobile devices.

The Brief

I was tasked with creating an investor relations home page banner and redesigning the investor relations landing page for www.marvell.com.

The challenge included 8 hours for design and a 20-minute presentation, followed by a 10-minute Q&A. 

Creative Process

  • Reviewed the design brief and consulted stakeholders to align marketing goals with business objectives.

  • Analyzed Marvell's branding, website, social media, and competitors to generate design themes.

  • Focus areas: hierarchy, color palettes, art direction, tone.

  • Developed ideas using crazy 8's sketches, iterated on concepts, and refined into high-fidelity designs.

  • Final presentation integrated research insights, art direction, and detailed design decisions.

Background in Graphic Design

02: Exponent, Inc.

Exponent, Inc. is a multidisciplinary engineering and scientific consulting firm. Expertise spans over 90 disciplines, including materials science, engineering, statistics, human factors, and environmental sciences.

The Brief

  • Task 1: Create a unique graphic for an upcoming Thought Leadership item on "Protection of Lithium-Ion Battery Intellectual Property" for LinkedIn.
     

  • Task 2: Design a distinctive announcement post for LinkedIn.
     

  • Timeline: Weekend to complete the challenge, followed by a 30-minute presentation and Q&A.

Creative Process

  • Reviewed the design brief and clarified any unclear points.

  • Asked stakeholders qualifying questions to understand the desired outcome, target audience, and business goals.

  • Analyzed branding guidelines, websites, and social media for visual identity insights.

  • Brainstormed initial concepts through sketches, refining ideas based on stakeholder feedback.

  • Created high-fidelity designs adhering to branding guidelines.

  • Presented designs with a detailed rationale for stakeholder review and input.

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