Challenge

Strengthen Maxim Integrated’s brand within corporate culture to boost engagement, productivity, and retention through on-campus identity and representation.

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Objectives:

• Create collaborative spaces reflecting heritage and brand

• Design identity for the new “Corporate Service Group” (IT, Legal, HR)

• Maintain consistent brand presence across campus

• Foster a unified culture for employee satisfaction

• Support retention with a service-focused structure

Responsibilities

• Collaborated with HR, facilities, and comms teams on campus installations

• Directed branding and design production from concept to rollout

• Oversaw murals, posters, and space design

• Led Corporate Service Group identity design and stakeholder alignment

• Ensured smooth communication across teams and stakeholders