The Challenge
Improve research note-taking by observing user tests and analyzing notes to find key insights for the design process.
Objectives:
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Improve listening and note-taking for user tests.
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Understand usability tests' role in UX and design impact.
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Build essential UX skills, including empathy and user understanding.
Process
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Observed user behavior to note context, goals, pain points, and preferences.
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Reviewed interviews twice for accuracy, then grouped similar notes from interviews and usability tests.
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Used color-coded Post-its to create an affinity map for each participant in the UX process.
Key Takeaways
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Identified varied user goals, such as finding affordable family flights or prioritizing flexibility for business and leisure.
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Observed different user paths driven by personal preferences, despite a shared goal of booking a flight.
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Received feedback suggesting the booking process could be streamlined for simplicity.
