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The Challenge

Create a creative brief to introduce the design team to the fictitious client "ClearBank," known as "the Tesla of cloud banking." Develop mood boards that reflect ClearBank's brand values: playfulness, clarity, and trustworthiness, while exploring UI elements, fonts, and color palettes.

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Process

  • Craft a creative brief outlining ClearBank's background, goals, audience, and unique selling points.

  • Curate images to convey ClearBank's core brand values.

  • Explore UI elements, fonts, and color palettes aligned with the brand.

  • Share the creative brief and mood boards with the design team.

Key Takeaways

  • Mood boards promote brand exploration, discussion, and unique visual associations.

  • Mood boards help visually convey brand values during the design process.
     

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