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Website Graphics

Challenge: Coordinate the creative services team during the website redesign, ensuring brand consistency through collaboration, art direction, and the creation of custom visual assets.

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Objectives:

  • Collaborate with web and developer teams to ensure brand consistency.

  • Design and produce custom icons, graphics, banners, and product imagery.

  • Implement a Digital Asset Management (DAM) system for centralized asset access.

  • Use Adobe Workfront to efficiently track project requests and statuses.

  • Establish effective communication and collaboration with involved teams.

Responsibilities

  • Collaborate with teams to create branding assets for the website and marketing.

  • Guide teams on branding guidelines with strong planning and production skills.

  • Administer DAM and Sharepoint, managing assets and files.

  • Ensure smooth communication with teams and stakeholders.

  • Maintain brand identity across all materials.

Contributions

Design Production: Visual elements that represent the brand including:

  • Branding Assets

  • Website Graphics

  • Custom Icons

  • Technical Diagrams

  • Product Photography 

  • Imagery

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Roles:

  • Senior Graphic Designer

  • Branding Guidelines

  • Brand Ambassador

  • Digital Asset Management (DAM)

  • Project Planning

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